Marketing Strategy: How to Prepare It - How to Implement It
Language: English
Published by A Butterworth-Heinemann Title, 1998
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Poor
US$ 3.45
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750632843.
Seller Inventory # 8535147
- Title
- Marketing Strategy: How to Prepare It - How to Implement It
- Author
- Fifield, P.
- Publisher
- A Butterworth-Heinemann Title
- Publication year
- 1998
- Condition
- Poor
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750632844
- ISBN 13
- 9780750632843
- Edition
- 2nd Edition
- Item weight
- 650 grams
- Seller catalogs
- Business
The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.
Key aims of the book are:
* developing a business strategy
* devising a marketing strategy
* implementing a marketing strategy
CIM branding
Common sense approach
Clear text
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 17.44 | US$ 42.78 |
Payment methods
Store description
Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
Seller's business information
Anybook Ltd.
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Lincolnshire, United Kingdom PE24 5EY
Terms of sale
Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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