Marketing Strategy, Text and Cases

Ferrell, O. C., Hartline, Michael

ISBN 10: 1285170431 / ISBN 13: 9781285170435

Published by South-Western College Publishing, 2013

About this Item

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 54880026-20

Bibliographic Details

• Title: Marketing Strategy, Text and Cases
• Publisher: South-Western College Publishing
• Publication Date: 2013
• Language: English
• ISBN 10: 1285170431
• ISBN 13: 9781285170435
• Binding: Soft cover
• Edition: International ed of 6th revised ed.
• Condition: Very Good
• Weight: 2.469 pounds

About this title

Synopsis

'Marketing Strategy' emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping student develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy.

About the Author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell is co-author of several leading textbooks including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, MARKETING, MARKETING STRATEGY, BUSINESS AND SOCIETY, MANAGEMENT and INTRODUCTION TO BUSINESS. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of more than 6000. Dr. Ferrell has also served as an expert witness in high profile ethics, legal and marketing cases.