- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 4.69
Quantity: 1 available
Add to basketItem description from seller
Cut through the myths that claim marketing is about advertising, public relations or direct mailing - learn that it is about revenue, profit and valuation of business. Learn how to implement the marketing moratorium - stop all marketing until the knowledge of how each component in a marketing programme justifies itself in terms of pounds and pence. And above all learn how to demand that money spent on marketing actually brings in more money. Clear sensible suggestions for making money through marketing.' - Time Magazine'.
Seller Inventory # 00105393212
- Title
- Your Marketing Sucks
- Author
- Mark Stevens
- Publisher
- Three Rivers Press
- Publication year
- 2006
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1400081696
- ISBN 13
- 9781400081691
• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.
• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.
• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.95 |
Payment methods
Store description
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Seller's business information
SBYB, Inc.
900 Knell Rd
Montgomery, IL U.S.A. 60538
Terms of sale
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Shipping terms
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