Marketing and Supply Chain Management

Folinas, Dimitris

ISBN 10: 113818165X / ISBN 13: 9781138181656

Published by Routledge, 2017

About this Item

Seller Inventory # I-9781138181656

Bibliographic Details

• Title: Marketing and Supply Chain Management
• Publisher: Routledge
• Publication Date: 2017
• Language: English
• ISBN 10: 113818165X
• ISBN 13: 9781138181656
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

About the Author

Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.