Marketing for Sustainable Tourism
Language: English
Published by Routledge, 2018
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
Seller Inventory # ria9781138560314_new
- Title
- Marketing for Sustainable Tourism
- Publisher
- Routledge
- Publication year
- 2018
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138560316
- ISBN 13
- 9781138560314
- Item weight
- 634 grams
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
"Synopsis" may belong to another edition of this title.
About the Author
Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK.
Scott McCabe is Professor in Marketing and Tourism at the University of Nottingham, UK.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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