Marketing System of Processed Milk at Mymensingh Town In Bangladesh

Language: English

Published by LAP LAMBERT Academic Publishing Nov 2012, 2012

3659292141 / 9783659292149

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This item is printed on demand - Print on Demand Titel. Neuware -The present study is an attempt to examine the marketing system and consumer preference for processed milk at Mymensingh town, Bangladesh. In addition to that, the study covered the impact of melamine contamination specially in marketing cost, net margin as well as consumer behaviour. The study was mainly based on primary data of 90 samples were purposively selected from Mymensingh town. The findings revealed that impact of total marketing costs of all intermediaries' increased and net margins decreased during melamine detection.In the present study, preference of consumers for processed milk i.e. powder milk, condensed milk and pasteurized milk were investigated. Consumers' preference for processed milk was higher than other processed milk (pasteurized milk & Condensed milk) and raw milk. The study will help to knock the door of policy maker in the aspects of processed milk marketing, useful to professionals or different groups involved in the marketing system, researchers, ultimate consumers etc. The study may render as a basis for further study regarding marketing system of processed milk and its consumer preferences as well as the impact of melamine contamination.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 116 pp. Englisch.…

Seller Inventory # 9783659292149

Title
Marketing System of Processed Milk at Mymensingh Town In Bangladesh
Author
Farhana Arefeen Mila
Publisher
LAP LAMBERT Academic Publishing Nov 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659292141
ISBN 13
9783659292149
Item weight
191 grams
Dimensions
220x150x8 mm

buchversandmimpf2000

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