Marketing Techniques for Financial Inclusion and Development

Dhiraj Jain

ISBN 10: 1522540350 / ISBN 13: 9781522540359

Published by Business Science Reference, 2018

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Seller Inventory # 9781522540359

Bibliographic Details

• Title: Marketing Techniques for Financial Inclusion and Development
• Publisher: Business Science Reference
• Publication Date: 2018
• Language: English
• ISBN 10: 1522540350
• ISBN 13: 9781522540359
• Binding: Buch
• Condition: Neu
• Dimensions: 260W x 183H x 23D millimeters 260 millimeters width by 183 millimeters height by 23 millimeters depth
• Weight: 828 grams

About this title

Synopsis

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.