Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 436 Publisher: People's University of Pub. Date :2011-3-1. This book systematically introduces the related marketing concepts. basic principles. practical tools and models. to fully absorb and learn the latest achievements of domestic and foreign academic . the marketing practices of Chinese companies a lot of description of the marketing discipline to show future trends. This book has the following features: 1. Complete system to meet the teaching requirements. As a complete exposition of this course module covers the knowledge and knowledge point. the structure and content of the chapter and strive to meet the teaching requirements. depth appropriate to facilitate the teachers according to teaching requirements drawn. 2. Fresh cases and information. Try to use data since 2010. and representative case. focusing on China's typical marketing practice. 3. Guide the development of academic disciplines. Fully reflect the latest domestic and international marketing research results. development of the subject to indicate the basic direction and focus for the students to further pave the way learning and research and guidelines. 4 teaching resources. With a library of teaching resources. including teaching guide. test bank. case. extended learning modules. teachers can use this book online from the library administered by the NPC (www.rdj9.com.cn) free download. Contents: Section 1 Introduction Chapter 1 Section 1 Introduction to Marketing Overview Section 2 Section 3 Marketing School of Marketing and related marketing disciplines Section 4 Section 5 of the content of the importance of marketing 2 Chapter philosophy of marketing and new progress in the evolution of marketing concept in Section 1 Section 2 of the marketing mix of expansion and evolution of the strategic plan and Chapter 3. Section 1 of marketing management and strategic planning process in the first two market-oriented marketing Management Section 3 the process of marketing management marketing environment Chapter 4Four Satisfaction guaranteed,or money back.

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Bibliographic Details

Title: Marketing Theory - (Fourth Edition)(Chinese Edition)
Publisher: Renmin University of Pub. Date :2011-3-1
Language: English
ISBN 10: 7300133355
ISBN 13: 9787300133355
Binding: paperback
Condition: New

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