Marketing Tourism Destinations : A Strategic Planning Approach

Language: English

Published by John Wiley & Sons Apr 1992, 1992

0471540676 / 9780471540670

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Neuware - The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its 'product' and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategyand more, with cases and examples applicable to different parts of the world.From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.…

Seller Inventory # 9780471540670

Title
Marketing Tourism Destinations : A Strategic Planning Approach
Author
Quinton Wall
Publisher
John Wiley & Sons Apr 1992
Publication year
1992
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0471540676
ISBN 13
9780471540670
Item weight
551 grams
Dimensions
235x157x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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