Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
Language: English
Published by Routledge 2014-03-10, 2014
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 64.84
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Seller Inventory # 6666-TNFPD-9780415751476
- Title
- Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
- Author
- Brian Goodall, Gregory Ashworth
- Publisher
- Routledge 2014-03-10
- Publication year
- 2014
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415751470
- ISBN 13
- 9780415751476
- Series
- Book 1 of 7: Routledge Library Editions: Tourism
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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