Marketing from the Trenches: Your Guide to Retail Success

Waldner, Rudolf J

ISBN 10: 0978989309 / ISBN 13: 9780978989309

Published by Gotham City Publishers, 2006

About this Item

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Bibliographic Details

• Title: Marketing from the Trenches: Your Guide to Retail Success
• Publisher: Gotham City Publishers
• Publication Date: 2006
• Language: English
• ISBN 10: 0978989309
• ISBN 13: 9780978989309
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.