The Marketing White Book 2010-2011. One-stop Guide for Marketers.

Language: English

Published by Businessworld,, 2011

8190845233 / 9788190845236

  • Softcover
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Seller: Antiquariat Kalyana, Schwelm, NRW, GermanyAntiquariat Kalyana

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Softcover

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450 Seiten, kart., sehr gut Businessworld’s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behaviour in India. Anchored by essays from consumer experts, the sixth edition examines buying behaviour and consumption trends in the different product and Service markets. Based on current research from India’s best known market research agencies and consultancies such as Ernst & Young, KPMG, PricewaterhouseCoopers, McKinsey & Company, Nielsen, and others, this book guides the reader through the growth avenues in the consumer goods market, the new models in the Services industry, emergingyouth trends, investment patterns in the education market and the evolving telecom marketin India. This edition takes a close look at: - Spends on asset categories by urban and rural consumers - Growth drivers in the food, automobiles, FMCG, personal care and baby care market - The Tier II and Tier III cities, how they are growing, and how they are different - The health and wellness economy, which is embracing multiple platforms and aiming to attract foreign investors - Medical and religious tourism, the market characteristics and the promise - Online behaviour of Indian teens and much, much more Sprache: Englisch Gewicht in Gramm: 520.…

Seller Inventory # 39281

Title
The Marketing White Book 2010-2011. One-stop Guide for Marketers.
Author
Datta, Prosenjit:
Publisher
Businessworld,
Publication year
2011
Binding
Soft cover
Language
English
ISBN 10
8190845233
ISBN 13
9788190845236
Item weight
520 grams
Seller catalogs
Wirtschaft - Management - Marketing

Antiquariat Kalyana

Schwelm, NRW, Germany

5-star seller

AbeBooks seller since March 17, 2025

Shipping rates from Germany to U.S.A.

Item20 to 30 business days8 to 10 business days
First itemUS$ 21.31US$ 84.13
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Antiquariat Kalyana

Germany