The Marketing White Book 2010-2011. One-stop Guide for Marketers.

Datta, Prosenjit:

ISBN 10: 8190845233 / ISBN 13: 9788190845236

Published by Businessworld,, 2011

About this Item

450 Seiten, kart., sehr gut Businessworld s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behaviour in India. Anchored by essays from consumer experts, the sixth edition examines buying behaviour and consumption trends in the different product and Service markets. Based on current research from India s best known market research agencies and consultancies such as Ernst & Young, KPMG, PricewaterhouseCoopers, McKinsey & Company, Nielsen, and others, this book guides the reader through the growth avenues in the consumer goods market, the new models in the Services industry, emergingyouth trends, investment patterns in the education market and the evolving telecom marketin India. This edition takes a close look at: - Spends on asset categories by urban and rural consumers - Growth drivers in the food, automobiles, FMCG, personal care and baby care market - The Tier II and Tier III cities, how they are growing, and how they are different - The health and wellness economy, which is embracing multiple platforms and aiming to attract foreign investors - Medical and religious tourism, the market characteristics and the promise - Online behaviour of Indian teens and much, much more Sprache: Englisch Gewicht in Gramm: 520.

Seller Inventory # 39281

Bibliographic Details

• Title: The Marketing White Book 2010-2011. One-stop Guide for Marketers.
• Publisher: Businessworld,
• Publication Date: 2011
• Language: English
• ISBN 10: 8190845233
• ISBN 13: 9788190845236
• Binding: Soft cover
• Weight: 520 grams
• Seller catalogs:
  • Wirtschaft - Management - Marketing

About this title

Synopsis

Businessworld???s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India. Anchored by essays from consumer experts, the sixth edition examines buying behavior in consumption trends and in the different product and service markets. Based on current research from India???s best known market research agencies and consultancies such as Ernst &Young, KPMG, PricewaterCoopers, Mckinsey & Company, Nielsen, FICCI and others, this book guides the reader on growth avenues in the consumer goods market, new models in the services industry, emerging youth trends, investment patterns in the education market and the evolving telecom market in India. This edition takes a close look Spends on asset categories by urban and rural consumers Growth drivers in the food, automobiles, FMCG, personal care and baby care market The Tier II and Tier III cities, how they are growing, and how they are different The health and wellness economy, which is embracing multiple platforms and aiming to attract foreign investors. Medical and religious tourism, the market characteristics and the promise Online behavior of? Indian teens and much, much more...