Marketing
Language: English
Published by McGraw-Hill/Irwin, 2002
- Hardcover
- Used
Hardcover
Condition: Used - Good
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- Title
- Marketing
- Author
- William Rudelius,Steven W. Hartley,Eric N. Berkowitz,Roger A. Kerin
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2002
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072826770
- ISBN 13
- 9780072826777
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
"Synopsis" may belong to another edition of this title.
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