Marketing analysis based on multimodal machine learning - a hybrid method of xgboost. shap and gmfn artificial intelligence Huang Ziyao et al.(Chinese Edition)

Language: English

Published by Sichuan University Press, 2024

7569064151 / 9787569064155

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Language:Chinese.Paperback. Pub Date: 2024-06 Pages: 188 Publisher: Sichuan University Press This book is based on the background of live e-commerce. with the anchor attraction effect as the main research line. It conducts research from 8 chapters. aiming to explore the following questions: What are the influencing factors of attraction effect in live broadcast? What is the mediating mechanism of these factors affecting attraction effect? How to predict attraction effect based on live broadca.

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Title
Marketing analysis based on multimodal machine learning - a hybrid method of xgboost. shap and gmfn artificial intelligence Huang Ziyao et al.(Chinese Edition)
Author
HUANG ZI YAO
Publisher
Sichuan University Press
Publication year
2024
Condition
New
Binding
paperback
Language
English
ISBN 10
7569064151
ISBN 13
9787569064155

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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