Marketing concept for a continuing professional development event : Development of a marketing concept for a professional development event, using the Innovation Congress as an example

Language: English

Published by Our Knowledge Publishing, 2026

6630262832 / 9786630262834

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Nowadays, innovation is of central importance to the vast majority of companies. Thanks to their capacity for innovation and the associated key factors, companies are growing faster and achieving sustainable profitability. The topic of innovation is the focus of many conferences worldwide, which has led, as a side effect, to the development of conference tourism. However, competition between conferences is fierce; in Austria alone, an average of up to 19 conferences take place every day. In 2013, there were at least 3,341 conferences across Austria. In Villach, the Innovation Congress was successfully organised and held for the sixth time. With the accompanying aim of developing a marketing concept to position and optimise the congress even more effectively in future, the Innovation Congress and its key competitors were analysed. Based on an analysis of the current situation, a SWOT analysis and the marketing mix, the Villach Innovation Congress was assessed and proposals for improvement were drawn up.…

Seller Inventory # 9786630262834

Title
Marketing concept for a continuing professional development event : Development of a marketing concept for a professional development event, using the Innovation Congress as an example
Author
Sara Wassermann
Publisher
Our Knowledge Publishing
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6630262832
ISBN 13
9786630262834
Item weight
113 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.41
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Einbeck, Germany 37574