Marketing per manager (Italian Edition)
Language: Italian
Published by Edizioni Sapienza, 2025
- Softcover
- New

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Softcover
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- Title
- Marketing per manager (Italian Edition)
- Author
- RAMACHANDRAN, Dr.P.; VASUHI, Dr.M
- Publisher
- Edizioni Sapienza
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- Italian
- ISBN 10
- 6208644089
- ISBN 13
- 9786208644086
Il marketing è la pietra angolare di qualsiasi attività di successo, colmando il divario tra le organizzazioni e i loro clienti. Nel mondo dinamico e competitivo di oggi, comprendere il marketing per manager è più essenziale che mai. Questo libro è progettato per fornire ai lettori una comprensione completa e pratica delle teorie, delle strategie e degli strumenti che guidano le pratiche di marketing efficaci. Il campo del marketing si è evoluto in modo significativo nel corso degli anni, adattandosi ai cambiamenti nella tecnologia, nel comportamento dei consumatori e nei mercati globali. Da approcci tradizionali incentrati sulla produzione e sulle vendite a filosofie moderne come il marketing olistico e le strategie incentrate sul cliente, questo libro esplora l'intero spettro dei concetti di gestione del marketing. Questo testo approfondisce argomenti fondamentali come il valore del cliente, la segmentazione del mercato, il branding e il marketing mix, nonché concetti avanzati come il marketing digitale, la sostenibilità e il marketing dei servizi. Accogliamo con favore i vostri feedback e suggerimenti mentre continuiamo a evolvere e migliorare questo lavoro.Buona lettura e apprendimento!
"Synopsis" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
5-star seller
AbeBooks seller since March 25, 2015
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