Marketing practices and principles
Language: English
Published by Gregg Division, McGraw-Hill, 1980
- Hardcover
- Used
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Seller Inventory # OTV.0070406936.VG
- Title
- Marketing practices and principles
- Author
- Mason, Ralph E
- Publisher
- Gregg Division, McGraw-Hill
- Publication year
- 1980
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0070406936
- ISBN 13
- 9780070406933
- Edition
- 3rd Edition
This text teaches students about the tasks of product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
"Synopsis" may belong to another edition of this title.
-OnTimeBooks-
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