Marketing research use Excel data analysis (the original book version 2)(Chinese Edition)

Paperback. Pub 2009. 340 Chinese China Machine Press book content is divided into 15 chapters. the marketing research process logic thread. the basic theories and methods of marketing research tool used in 11 stages business activities. (1) to determine the needs of marketing research; (2) defining the problem; (3) determine the research objectives; (4) determine the research design; (5) to identify the type of information and sources; (6) to determine the collection of data method; (7) design data collection forms; (8) to determine the sample planning and scale; (9) data collection; (10) analysis of data; (11) the preparation and presentation of the final research report. At the same time. the analysis tools in Microsoft Excel the XL Data AnalystTM data analysis description. The book is suitable for marketing undergraduate. MBA s...