Language:Chinese.Pages Number: 259 Publisher: China Renmin University Press Pub. Date :2008-8-1. Contents: Chapter 1. Section 1 on the marketing of marketing past. present and future Section 2 of the logic of modern marketing. the first 2 chapter analysis of marketing environment. the first one to find success in the marketing environment. opportunities and risks implied in Section 2 of the macro environment of marketing activities to guide the general direction of the first three micro-envir.

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Bibliographic Details

Title: Marketing (third edition)(Chinese Edition)
Publisher: China People's University Press Pub. Date :2008-8-1
Publication Date: 2000
Language: English
ISBN 10: 730009581X
ISBN 13: 9787300095813
Binding: paperback
Condition: New

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