Marketplace Communication
Language: English
Published by Mastermedia Ltd, 1995
- Hardcover
- New
Hardcover
Condition: New
US$ 99.99
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Seller Inventory # 1571010327
- Title
- Marketplace Communication
- Author
- Spaeth, Merrie
- Publisher
- Mastermedia Ltd
- Publication year
- 1995
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1571010327
- ISBN 13
- 9781571010322
Review
Marketplace Communication equips the senior executive or CEO with powerful weapons for the information age. These are the things that today's business world with its high-tech information age communications technology compel anyone who would be a "successful player" to master -- and for most CEOs didn't even exist when they were beginning their business careers. Marketplace Communication readers will gain ideas for improving their own personal performance as well as the confidence to use communication as an aggressive strategic tool. Merrie Spaeth (a regular commentator on the public radio business news program "Marketplace" now shares her lessons in Marketplace Communication. Its format of short anecdotes is designed for the busy executive. Marketplace Communications is highly recommended reading for established CEOs and those with an ambition of eventually becoming an executive (and ultimately a CEO in the own right). -- Midwest Book Review
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