How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational. He gives us the big picture behind the financial headlines, tracing the rise and fall of free market ideology from Adam Smith to Milton Friedman and Alan Greenspan. Full of wit, sense and, above all, a deeper understanding, How Markets Fail argues for the end of 'utopian' economics, and the beginning of a pragmatic, reality-based way of thinking.

About the Author

JOHN CASSIDY is a journalist at the New Yorker, a columnist at Cond� Nast Portfolio, and a contributor to the New York Review of Books. He is the author of Dot.con: The Greatest Story Ever Sold. He lives in New York City.

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