The Mars Pathfinder Approach to "Faster-Better-Cheaper" delivers 15 key points on achieving the ultimate goal of business "faster-better-cheaper". This enjoyable handbook uses the Mars Pathfinder mission as a case study. Learn how to apply the same eye for innovation that allowed the JPL team to complete this successful operation in 1/2 the time and with 1/15 the money of the Viking mission that preceded it.

Use this handbook to help you:

Set goals that make you stretch
Embrace eccentricity
Let limitations guide you to breakthroughs
Invite different perspectives
Plan . . . and improvise

About the Author

Price Pritchett is Chairman of Pritchett, LLC, a Dallas-based consulting, training and publishing firm. For 30 years he has been advising CEOs, presidents, and other senior executives on a wide range of strategic matters related to merger integration and major organizational change.

Price holds a B.A. and M.A. in English and a Ph.D. in psychology, and is recognized internationally as a leading authority on the dynamics of change in the workplace. His 26 books and handbooks have sold over 10 million copies, making him one of the best-selling business authors in the U.S.

Brian Muirhead lead the design, development and launch of the flight system for the Pathfinder mission to Mars and was named Project Manager upon the mission's successful landing. He has a MS in Aeronautics from Caltech and has worked on space and technology projects at NASA's Jet Propulsion Laboratory since 1978.

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