Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. "Thinking About Media" boxes challenge students to improve their critical thinking skills, "People and Places" profiles working professionals, and "Media Business" inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.

From the Back Cover

Bittner's cover-to-cover revision of MASS COMMUNICATION, Sixth Edition continues the tradition of completeness and scholarship established by the previous editions of this internationally-accepted flagship text. Balancing the professional and liberal-arts dimensions of mass communication, Bittner incorporates a global emphasis throughout the book and stresses the critical- cultural approaches to the discipline.

"About this title" may belong to another edition of this title.

Store Description

Hawking Books is dedicated to providing each customer with the highest standard of customer service.

Visit Seller's Storefront

Seller's business information

Murrmoz LLC
PO Box 839, Edgewood, TX, 75117, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days.

Shipping Terms

We package all our items in secure new packaging and we always ship within 48 hours.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 0.00	US$ 19.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.