Mass Communication

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. "Thinking About Media" boxes challenge students to improve their critical thinking skills, "People and Places" profiles working professionals, and "Media Business" inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.

Bittner's cover-to-cover revision of MASS COMMUNICATION, Sixth Edition continues the tradition of completeness and scholarship established by the previous editions of this internationally-accepted flagship text. Balancing the professional and liberal-arts dimensions of mass communication, Bittner incorporates a global emphasis throughout the book and stresses the critical- cultural approaches to the discipline.