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Bibliographic Details

Title: Mass Customization: The New Frontier in Business Competition
Publisher: Harvard Business Review Press
Publication Date: 1992
Language: English
ISBN 10: 0875843727
ISBN 13: 9780875843728
Binding: Hardcover
Condition: very_good

About this title

Synopsis

Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs

About the Author

B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).

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