This book brings several original contributions to research and practical applications in the field of mass customization from the designer, manufacturer, and customer perspectives respectively. It presents advancements in product design for mass customization, design of assembly and supply chain processes, variety induced complexity models, complexity management, marketing tools, information systems to support decision-making, and critical success factors of this manufacturing and marketing strategy.. A special focus of interest is also on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.

About the Author

Vladimir Modrak is a Professor of Manufacturing Technology and Vice Rector for International Relations of Technical University of Košice. He obtained his PhD in Mechanical Engineering at the same University in 1989. His research works were published at a number of international conferences and in international journals.. He was leading editor of three international books on Operations Management Research and Cellular Manufacturing Systems, Handbook of Research on Design and Management of Lean Production Systems, and Research in Engineering and Management of Advanced Manufacturing Systems. Moreover, he contributed to more than 20 books, e.g., Workflow Handbook 2005, published by Future Strategies (USA); Lexicon of online and distance learning, published by Rowman & Littlefield Education (USA), Spirituality and Civilization Sustainability in the 21st Century; published by Nova Science Publishers (USA); Discontinuity and Complexity in Nonlinear Physical Systems, published by Springer (Switzerland).

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