Mass Media Communication in Canada : First Edition

Mass Media Communication in Canada deals with the politics of persuasion in mediating the relationship between media and a rapidly changing and increasingly diverse Canada. The text focuses on the ideology and political workings of media, rather than the policies and institutions themselves. It deals with the social dimensions of media communication, presenting media as a form of persuasion and a system of power. The focus is on media in Canadian society, with particular emphasis on the relationship of media to race, gender, and society-building. Mass Media Communication in Canada is divided into three Framing the Media examines mainstream media in terms of what they are, what they are mandated to do, what they really do, and how they go about doing it Media Processes explains how media work, from how newscasting constructs reality to how specific media forms (TV programming, advertising, cinema and new digital media) operate Media in Society looks specifically through case studies and suggested debates at some of the main issues in Canadian media (gender, minorities and multiculturalism, and “Canada-building”)