Paperback. It undertakes a thorough look into the principles and practices which have defined mass media communication over the years, and how, under the onslaught of emerging technologies and media, the process is undergoing changes. Both theories and practices have been given in comprehensive detail, and the main agenda is to give readers a thorough account of what entails the field of mass media communication in the present era. It is hoped that the incisive and comprehensive content of the text serves well for all. The present book has been conceptualized and designed as a text which looks into the theories and practices of mass media communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Mass Media Communication (Paperback)
Publisher: Saurabh Publishing House, Rohini
Publication Date: 2024
Language: English
ISBN 10: 8189005650
ISBN 13: 9788189005658
Binding: Paperback
Condition: new

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The present book has been conceptualized and designed as a text which looks into the theories and practices of mass media communication. It undertakes a thorough look into the principles and practices which have defined mass media communication over the years, and how, under the onslaught of emerging technologies and media, the process is undergoing changes. Both theories and practices have been given in comprehensive detail, and the main agenda is to give readers a thorough account of what entails the field of mass media communication in the present era. About The B.K. Ahuja, a well-known author in the field of journalism and mass communication, holds a post graduate diploma in the subject and also holds a masters degree in computer applications. He is associated with various media organisations and computer societies in India and abroad. He has organised many national as well as international seminars, symposia, workshops and congresses on computer sciences, technology development, mass communication and knowledge-based expert systems. Table of Contents Preface Introduction to Mass Communication Theories of Mass Communication Print Media Radio Evolution of Television Film as a Mass Medium Internet as Mass Medium Mass Media Convergence Development of Mass Media in India Status of Modern Mass Media Mass Media Audience Impact and Influence of Mass Media Mass Media and Public Responsibility Mass Regulation and Censorship Bibliography Index

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