Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology. Editor(s): Preiss, Raymond W.; Gayle, Barbara Mae; Burrell, Nancy A.; Allen, Mike; Bryant, Jennings. Series: Routledge Communication Series. Num Pages: 552 pages, illustrations. BIC Classification: JFD; JHBC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 236 x 35. Weight in Grams: 932. . 2006. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Mass Media Effects Research
Publisher: Routledge
Publication Date: 2006
Language: English
ISBN 10: 080584998X
ISBN 13: 9780805849981
Binding: Hardcover
Condition: New

About this title

Synopsis

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

About the Author

Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen

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