The Massage Therapist's Handbook: A Practical Guide To The Business Of Massage

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice. After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist's Handbook navigates through the array of business decisions necessary to start a business-from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business. *How do you get clients? *How do you keep clients? *What do you need to be successful? *How should you advertise? *How do you stay healthy and balanced? The Massage Therapist's Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage. "Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come". -Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute

Michael Alicia has practiced massage since 1992. After receiving his degree from the Swedish Institute, he began a private practice in New York City. He teaches at the institute and is an adjunct professor at the Therapeutic Massage Training Institute in Charlotte, North Carolina.