The surprisingly simple system to master your Continuing Professional Development to progress your career - and reap the rewards you deserve.
This definitve guide explains the importance of Continuing Professional Development and how rewarding it can be; financially, through increased work satisfaction and keeping your team on message. Setting out the 7 most common problems facing busy professionals, this valuable guide goes on to offer a time saving solution to all your CPD needs - in just 3 minutes a day!
Learn how to identify valuable CPD activities you may already be doing without realising it. CPD isn't just about attending courses - there are many different ways you could be adding to your knowledge base.
Once you have gained that knowledge - how do you record it? How can you quantify how valuable it has been? How will your development need to progress? This handy book answers those burning questions in a clear and easy way. It really is possible to achieve your CPD aims in just 3 minutes a day - with the help of this little book!
Mac is a Chartered Marketer and a Chartered Manager specialising in advising organisations on management and marketing, with experience of people at all levels. While very well qualified in his disciplines, Mac has a knack of making the complex appear simple, the theory work in practice, and creates both entertaining as well as effective learning experiences. His passion is transferring his knowledge and experience to others to enable their work to become more fulfilling. Authorship: A writer for professional journals, he co-authored "Below-the-Line Promotion" (1992), the "Fundamentals of Advertising, 2nd Ed" (1999), and "The Fundamentals and Practice of Marketing 4th Ed." (2002) with John Wilmshurst and is Editor of the 5th Edition of The Practice of Advertising (2004). He is sole author of "Motivation, Ability & Confidence Building in People" and "Recruiting, Retaining & Releasing People" (2007). Education: An Honours graduate from Leeds University, he holds a Diploma in Marketing, a Masters' Degree (MBA) in Strategic Marketing and was elected a full Member of the Chartered Management Institute. He was awarded a Postgraduate Certificate in Management from Northampton University and accredited Chartered Manager (since 2012) and Chartered Marketer (since 1994). He achieved a CAM Diploma in Digital Marketing from Oxford College (2014). Pastoral: Mac is married to Jan and they have the good fortune to share five children. He has coached junior rugby, is a former RFU Society Referee, an 'advanced motorcyclist', and 'over-the-hill' jogger. He enjoys reviewing his personal collection of sea-shells that remain on public display on the beaches of the world...
