A Master Guide to the Art of Floral Design

A Master Guide to the Art of Floral Design is a fresh new approach to an ancient art, one in which the flower itself is the ultimate teacher of color, form, composition, and every other aspect of design. Exquisite photography and illustrations combine with thoughtful, clear text to reveal the grace of flowers—first pictured alone in nature, and then beautifully arranged in designs reflecting both contemporary and more traditional styles. Great ideas abound, from arrangements to suit casual everyday home decor to stunning examples perfect for intimate entertaining or the most lavish wedding, and the authors offer useful information on the practical details of creating arrangements.

Located in the San Francisco Bay Area, Alisa A. de Jong-Stout A.I.F.D. is internationally acclaimed as a floral designer and horticulturist. European-trained, she is widely recognized as an instructor and exhibitor of unique and exquisite floral design and has been the recipient of numerous international, national, and regional awards. She has taught for many years, including five at Merritt College, and is the owner of It Blommenhûs, a floral design and teaching studio.

With Hannah Sigur, M.A., The Institute of Fine Arts, New York University. An educator and writer with an expertise in Asian art, she has lectured for the Metropolitan Museum of Art in New York, the Asian Art Museum in San Francisco, and elsewhere. She lives in Berkeley, California.

Photography: Douglas Sandberg, with a twenty-year career as a professional photographer, was for eight years the director of photography at Butterfield’s Auctioneers. He is well known for his collaborations with graphic designers, artists, and book publishers. He teaches photography for The California College of Arts and Crafts from his studio in San Francisco, California.

Illustrations: Boris Jeanrenaud, with a degree in industrial design from the San Francisco College of Arts and Crafts and further studies in graphic design, is an award-winning lighting designer. He lives in Berkeley, California.