How to Master the Media

How to Master the Media tells you how you can win any media encounter. ABC News' Diane Sawyer writes: George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life. You can use them on TV, at meetings, on job interviews, on dates or ordering a pizza by phone! He's talking about being the most effective you.

Emmy-winning TV journalist George Merlis has overseen more than 10,000 broadcast interviews and, as a print journalist and investigative producer, has conducted thousands of interviews himself. Since the early 1980s, he has used this experience to train spokespersons for media interviews, news conferences and other press encounters. Everything he has learned in that long media and media-training careers is distilled into How to Master the Media.