The PR Masterclass: How to develop a public relations strategy that works!
Language: English
Published by John Wiley & Sons 03/01/2014, 2014
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 4.03
Quantity: 3 available
Add to basketItem description from seller
This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9781118756232
- Title
- The PR Masterclass: How to develop a public relations strategy that works!
- Author
- Alex Singleton
- Publisher
- John Wiley & Sons 03/01/2014
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118756231
- ISBN 13
- 9781118756232
"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
―Drayton Bird, author, Commonsense Direct and Digital Marketing
"The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."
―Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
"This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so."
―Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)
"Provides all you need to know about securing press coverage."
―Fraser Seitel, O'Dwyer's PR magazine
"Every page is packed with insight and practical advice."
―Steve Harrison, co-founder, Harrison Troughton Wunderman
"Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR."
―James Hammond, brand consultant
"Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR."
―Ray Hiebert, Editor, Public Relations Review
"Synopsis" may belong to another edition of this title.
About the Author
Until 2011, he was a journalist at The Daily Telegraph. He has 16 years' experience writing for newsstand publications, which have included The Guardian, The Daily Express and a wide range of IT titles - including as a Business Editor for the International Data Group, the world's largest IT publisher. He has worked in three capital cities: London, Washington DC and Brussels.
Alex has been interviewed many times on the television and radio, and has appeared on the BBC's Newsnight, the Today programme, The Moral Maze, World Business Report, Channel 4′s Ten O'Clock Live, CNBC, Bloomberg, CNN, Al Jazeera, Channel 4 News, and Sky News.
Alex has an MBA from the University of Surrey and is currently studying an MSc in International Marketing at King's College London.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | US$ 5.52 | US$ 5.52 |
Payment methods
Store description
Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.
Specialty
Used Books, New BooksSeller's business information
WRAP Ltd
Unit 4,, 119 Loverock Road
Reading, United Kingdom RG30 1DZ
Terms of sale
All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.
Shipping terms
We try to keep our shipping terms as simple as possible :)
Shipping cost for orders to other destinations vary, so please check your destination country for more details.