The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.

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Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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Established in 1971 in Denver's historic Park. Hill neighborhood, we are the oldest continuously operated not-for-profit bookstore in the Denver metro area. Managed by a seven-person Board of Directors and staffed entirely with community volunteers, we are able to offer a large selection of used books at low prices. As part of our mission to support community literacy, we provide funds to local school libraries to expand their collections, and donate to local programs focused on increasing reading proficiency itself as well as cultivating the joy of lifelong reading. Our surplus books have gone to area homeless shelters, senior citizen centers, jails, and even to Africa to help establish school and community libraries there.

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