Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
Language: English
Published by Harvard Business Review Press, 2008
- Hardcover
- Used
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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- Title
- Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
- Author
- Jackie Fenn
- Publisher
- Harvard Business Review Press
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1422121100
- ISBN 13
- 9781422121108
- Item weight
- 549 grams
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.
It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.
Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.
The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
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WorldofBooks
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