Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
Language: English
Published by Harvard Business Review Press, 2008
- Hardcover
- Used
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Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Seller Inventory # MERV.1422121100.A
- Title
- Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
- Author
- Fenn, Jackie; Raskino, Mark
- Publisher
- Harvard Business Review Press
- Publication year
- 2008
- Condition
- acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422121100
- ISBN 13
- 9781422121108
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.
It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.
Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.
The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
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MERS Goodwill
Saint Louis, MO, U.S.A.
AbeBooks seller since March 13, 2026
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