Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
Language: English
Published by Harvard Business Review Press, 2008
- Hardcover
- Used
Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie
AbeBooks seller since October 5, 2026
Condition: Used - Good
US$ 9.99
Quantity: 1 available
Add to basketItem description from seller
Book in Good condition.
Seller Inventory # 9781422121108-good
- Title
- Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
- Author
- Fenn, Jackie, Raskino, Mark
- Publisher
- Harvard Business Review Press
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422121100
- ISBN 13
- 9781422121108
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.
It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.
Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.
The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Textbook Bookie
Little Rock, AR, U.S.A.
AbeBooks seller since October 5, 2026
Shipping rates within U.S.A.
| Item | 5 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.99 | US$ 5.00 |
Payment methods
Store description
Your trusted source for textbooks for nearly 28 years. Since 1998, Textbook Bookie and its affiliates have provided quality new and used textbooks at affordable prices. We take pride in accurate listings, fast shipping, and friendly, dependable customer service. Orders received before 12 PM CT ship the same business day. Orders received after 12 PM may ship the same day but are not guaranteed to ship until the next business day. If you have any questions or concerns with your order, please contact us through AbeBooks. We’re always happy to help! Thank you for choosing Textbook Bookie and its affiliates!…
Specialty
TextbooksSeller's business information
Textbook Bookie
AR, U.S.A.
Terms of sale
We have a 14 day return policy. The return must be postmarked within 14 days of the delivery date. If you are unable to have the item postmarked within 14 days of the delivery date, please contact us for further information. Once the item has been returned, we will initiate an item-only refund (shipping costs are non- refundable). The item must be returned in the same condition as it was advertised. Please contact us prior to returning the item if the condition of the item received is not the same as the condition advertised. Items returned to other locations other then the one specified below will be subject to additional restocking fees. Items not postmarked within 14 days of delivery and received back in store during this time will also be subject to additional restocking fees. Please use Media Mail Shipping and obtain return tracking on all items being shipped back for return. Please do not mark the item "Return or Sender" or "Refuse." Please return the item to the address on the returns information for AbeBooks. If you have any questions regarding this return policy, please contact us prior to returning the item. Thank you for your understanding. Textbook Bookie 316 N 10th Street Arkadelphia AR 71293 870-246-2181 textbookbookie@texastext.net Customer Service Manager: Krystin
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.