It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.

It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.

Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.

The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

About the Author

Jackie Fenn is a vice president and Gartner Fellow in Gartner Research. She focuses on innovation management issues and emerging technology trends. Mark Raskino is a vice president and Gartner Fellow in Gartner Research, specializing in emerging trends.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Russell Books
100-747 Fort St., Victoria, BC, V8W 3E9, Canada

Sale & Shipping Terms

Terms of Sale

For assistance with billing questions, please refer to our help page in abebooks. If you cannot find the answers you are seeking or have questions about your order you can contact us by emailing info@russellbooks.com. Responses to emails will be provided as soon as possible. For further information - (250) 361-4447

Shipping Terms

Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or oversized, we may contact you regarding any extra shipping costs. Thank you! - Russell Books

Shipping rates from Canada to U.S.A.

Shipping rates from Canada to U.S.A.
Order quantity	7 to 14 business days	5 to 7 business days
First item	US$ 19.99	US$ 24.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.