Mastering Your Invisalign Marketing: Where to start, what to do next and what actually works

Marketing Invisalign to patients is becoming increasingly complex and competitive, making it harder to keep pace.

This book demystifies consumer marketing, transforming complex concepts into practical, actionable strategies that help you connect with patients more effectively and achieve measurable results.

Using an easy-to-digest, practical four-point model that owners can implement in their own practices, learn how to:

• Build a predictable stream of Invisalign patients through proven marketing strategies

• Create a brand that patients trust and remember

• Turn more enquiries into booked treatments with effective lead-nurturing

• Use data and performance tracking to maximise your marketing return on investment

• Deliver an outstanding patient experience that drives referrals and long-term growth

Dr Sandeep Kumar is a trailblazer in the world of Invisalign treatment and one of the UK's leading Invisalign Diamond Apex Providers. He founded MiSmile in 2015 and has since transformed clear aligner provision into a repeatable model for independent practice growth. Today MiSmile is the UK's largest Invisalign provider, and the only UK-wide network endorsed by the brand. In 2024, Sandeep co-founded MiSmile Media and MiSmile TPS - two businesses aimed at further supporting the growth of dental practices, with Invisalign at their core, and recently expanded MiSmile into Sweden and Denmark, marking the start of a new phase of European growth.

Ali Meredith has spent more than twenty years helping dental and healthcare businesses grow through smart, commercially-focused marketing. She co-founded her own agency, working with clients to develop marketing strategies and digital solutions to deliver real business growth, and co-founded DenGro, one of the UK's foremost dental marketing lead management platforms. Ali is a Chartered Institute of Marketing (CIM) professional and is passionate about making marketing practical, measurable and commercially successful.