FT Mastering Marketing: your single source guide to becoming a master of marketing
Language: English
Published by Financial Times/ Prentice Hall 23/06/1999, 1999
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 4.46
Quantity: 2 available
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This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9780273642220
- Title
- FT Mastering Marketing: your single source guide to becoming a master of marketing
- Author
- Insead,Kellogg,LBS,Wharton
- Publisher
- Financial Times/ Prentice Hall 23/06/1999
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273642227
- ISBN 13
- 9780273642220
"Synopsis" may belong to another edition of this title.
From the Back Cover
Across-the-board marketing solutions drawn from the world's leading experts and newest research!
- Consumers, competitors, brand strategy, advertising, and more.
- Pricing, market entry strategies, market channels, and technology.
- New insights into global and Internet-centered marketing.
Markets are changing overnight, industry boundaries are blurring, new competitors present unprecedented threats, and customers expect more than ever before. Marketers face unprecedented challenges — and Financial Times Mastering Marketing brings together today's best insights and solutions for virtually all of them. Based on cutting edge research at the world's leading business schools, this book contains more than 50 articles, organized into ten modules, each packed with short, accessible coverage — and real answers.
Coverage includes: understanding consumers; competitive analysis; brand strategy; advertising and selling; market entry strategy and new technologies; retailing and direct selling; sector marketing; marketing in new media; global marketing; and more.
The book delivers practical solutions for familiar, thorny dilemmas of advertising, pricing, and brand extension — and for the extraordinary opportunities presented by the Internet, new media, and global markets.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
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