Mastering Product Management: A Step-by-Step Guide
Language: English
Published by Kevin Brennan, 2019
- Softcover
- Used
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore
AbeBooks seller since July 3, 2025
Condition: Used - Very good
US$ 4.48
Quantity: 1 available
Add to basketItem description from seller
Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
Seller Inventory # EVV.1733839003.VG
- Title
- Mastering Product Management: A Step-by-Step Guide
- Author
- Brennan, Kevin
- Publisher
- Kevin Brennan
- Publication year
- 2019
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1733839003
- ISBN 13
- 9781733839006
Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.
- Source new ideas that succeed- Set a compelling product vision and strategy
- Search for profitable new business models
- Become a market expert
- Effectively manage roadmaps
- Ensure a successful product launch
- Understand value and price profitably
- Build and manage high-performance teams
This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
"Synopsis" may belong to another edition of this title.
3Brothers Bookstore
Egg harbor township, NJ, U.S.A.
AbeBooks seller since July 3, 2025
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