A Guide to Conceiving Products for Sustained Competitive Advantage.Are you ready to elevate your career in
software product management for business growth? This hands-on book guides you through every essential aspect of
software product management, from defining
product strategy and vision to executing innovation and maintaining a
sustained competitive advantage in challenging markets.
Book DescriptionProduct management is the backbone of successful businesses, bridging strategy, innovation, and execution.
Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success—industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes—and provides a strategic framework to achieve sustained competitive advantage.
Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.
Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.
What You’ll Discover Inside:- Proven practical solutions for software product managers in real-world business scenarios
- Step-by-step guides for agile product management and building market-leading software products that delight users
- Actionable goal-driven approach to software product management that reduces risk and maximizes opportunity
- Effective strategic framework for competitive advantage in software, including pricing, IP protection, and supplier management
- User experience and product vision essentials to ensure lasting customer loyalty and business excellence
- Insider advice on contracts and supplier management for product managers plus compliance and regulatory must-knows.
Your Blueprint for Software Success:- Apply agile strategies for building market-leading products and managing innovation in fast-changing sectors
- Develop a competitive advantage strategy and align every step with a clear product vision
- Improve decision-making with our practical guide for product managers—full of tips for immediate impact
- Protect your work and innovation with intellectual property essentials every modern product manager should know
Who Should Read This Book?- New and experienced software product managers seeking a step-by-step, market-leading software tips approach
- Business professionals, project managers, and entrepreneurs focused on product innovation guide and customer experience management
- Anyone who wants proven methods for software business excellence and growth in today’s digital world
Start your journey to product management mastery!Table of Contents1. The Practice of Product Management
2. Strategy
3. Product Vision
4. Customer
5. Pricing
6. User Experience
7. Contracts
8. Intellectual Properties
9. Compliance
10. Agile Process
11. People
12. Epilogue
Index
