Mastering Strategy

Jeffrey Rigsby,Guy Greco

ISBN 10: 0071402861 / ISBN 13: 9780071402866

Published by McGraw-Hill Education, 2002

About this Item

Up-to-the-minute examples of market-leading companies­­and strategists­­in action Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include: Strategies of corporations such as Nike and Proctor & Gamble Insights of CEOs from Bill Hewlett to Ray Kroc Wisdom of thought leaders from Warren Bennis to Robert Kaplan Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item.

Seller Inventory # 123577735

Bibliographic Details

• Title: Mastering Strategy
• Publisher: McGraw-Hill Education
• Publication Date: 2002
• Language: English
• ISBN 10: 0071402861
• ISBN 13: 9780071402866
• Binding: Hardcover
• Condition: Near Fine
• Dust Jacket Condition: Near Fine
• Book Type: Book

About this title

Synopsis

Up-to-the-minute examples of market-leading companies­­and strategists­­in action

Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world.

From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include:

• Strategies of corporations such as Nike and Proctor & Gamble
• Insights of CEOs from Bill Hewlett to Ray Kroc
• Wisdom of thought leaders from Warren Bennis to Robert Kaplan

About the Authors

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Jeffrey A. Rigsby is co-founder, CEO, and president of business knowledge consultancy Virtual CEO, Inc. An executive advisor to the Creative Technology Degreed Program at the University of California, Irvine, he has been featured in Investor's Business Daily, eCompany, and other local and national publications.

Guy Greco is co-founder and executive vice president of Virtual CEO and has more than two decades of experience in organizational effectiveness. He is a frequent speaker for Fortune 500 companies as well as the Department of Defense, and has consulted with a number of global of organizations focusing on organizational development.