Mastering Strategy
Language: English
Published by McGraw-Hill Education - Europe, 2003
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
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Add to basketItem description from seller
To create and maintain a razor-sharp competitive edge, your firm needs strategy that is both creative and practical. Presenting competitive strategies of Wal-Mart, McDonald's, Nike, and more, this book shows how top global organizations use strategy to attain competitive excellence.
Seller Inventory # 00104533530
- Title
- Mastering Strategy
- Author
- Jeffrey Rigsby
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0071402861
- ISBN 13
- 9780071402866
Up-to-the-minute examples of market-leading companiesand strategistsin action
Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world.
From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include:
- Strategies of corporations such as Nike and Proctor & Gamble
- Insights of CEOs from Bill Hewlett to Ray Kroc
- Wisdom of thought leaders from Warren Bennis to Robert Kaplan
"Synopsis" may belong to another edition of this title.
About the Author
Jeffrey A. Rigsby is co-founder, CEO, and president of business knowledge consultancy Virtual CEO, Inc. An executive advisor to the Creative Technology Degreed Program at the University of California, Irvine, he has been featured in Investor's Business Daily, eCompany, and other local and national publications.
Guy Greco is co-founder and executive vice president of Virtual CEO and has more than two decades of experience in organizational effectiveness. He is a frequent speaker for Fortune 500 companies as well as the Department of Defense, and has consulted with a number of global of organizations focusing on organizational development.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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