Mastering Uncertainty: The 3 Strategies You Need To Know

Now more than ever, corporations big and small face economic and market uncertainty created by inconsistent government economic and financial policy, unknown and unexpected competitors, rapid technological changes, and more. How do you plan for the future without knowing what the market environment will be or what changes government policies and regulation will cause? How do you craft a strategy to position yourself for a competition you know will emerge, but about which little is known or even knowable for some time? How do you prepare for the upheaval that technological changes – particularly new web business models – will cause among both markets and competitors? In the absence of vision and feedback, how do you lead? Mastering Uncertainty answers those questions and more, preparing you for the task ahead, facing the uncertainty and learning how to master it.

Keith Bickel is a business executive and strategist living in the Washington, DC area. His more than two decades of experience span the public, private, and non-profit sectors, including Fortune 50 companies, technology start-ups, the White House Office of Management and Budget, the Office of the Secretary of Defense, and the World Bank. Dr. Bickel has published widely over the years, including Mars Learning, a book on military strategy. He holds a B.A. from the University of Pennsylvania, and both a Masters in International Economics and a Ph.D. in Strategic Studies from Johns Hopkins University.