Editor(s): Frederick, J. George. Series: Routledge Library Editions: Marketing. Num Pages: 400 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 739. . 2015. Paperback. . . . .

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Bibliographic Details

Title: Masters of Advertising Copy
Publisher: Taylor & Francis Ltd
Publication Date: 2015
Language: English
ISBN 10: 113899569X
ISBN 13: 9781138995697
Binding: Soft cover
Condition: New

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Synopsis

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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Multivolume collection by leading authors in the field

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