Masters of Disaster: The Ten Commandments of Damage Control

Lehane, Christopher:

ISBN 10: 113727896X / ISBN 13: 9781137278968

Published by Macmillan Education, 2014

About this Item

258 S. Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, Schnitt/Papier nachgedunkelt, innen alles in Ordnung. B260727ah95 ISBN: 9781137278968 Sprache: Englisch Gewicht in Gramm: 272.

Seller Inventory # 766019

Bibliographic Details

• Title: Masters of Disaster: The Ten Commandments of Damage Control
• Publisher: Macmillan Education
• Publication Date: 2014
• Language: English
• ISBN 10: 113727896X
• ISBN 13: 9781137278968
• Binding: Softcover
• Edition: Reprint.
• Condition: Gut
• Weight: 272 grams
• Seller catalogs:
  • Englischsprachige Bücher

About this title

Synopsis

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

About the Authors

Christopher Lehane has provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, he worked for the Clinton White House as part of the “rapid-response” team employed to respond to the various investigations of the Clinton Administration. He is the co-author of Masters of Disaster. Boasting frequent media appearances for his expert commentary on the art of damage control, he is a lawyer with a degree from Harvard Law School.

Mark Fabiani has provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, he worked for the Clinton White House as part of the “rapid-response” team employed to respond to the various investigations of the Clinton Administration. He is the co-author of Masters of Disaster. Boasting frequent media appearances for his expert commentary on the art of damage control, he is a lawyer with a degree from Harvard Law School.

Bill Guttentag is a two-time Oscar-winning documentary and feature film writer producer-director. His films include the dramatic features Knife Fight and Live!, and the documentaries Nanking and Soundtrack for Revolution. He lectures at the Graduate School of Business at Stanford University.