Synopsis
Default Culture Has Met Its Match
After successfully leading her company through a transition as interim CEO, Carolyn earns her appointment as permanent CEO of Phossium. Although she is excited, Carolyn quickly realizes something’s wrong.
Early on, Carolyn recognizes a problem at the company—a very serious problem that threatens its growth and profitability. Carolyn identifies the problem as default culture—the complacency and discontent you’re left with when you stop intentionally generating a positive culture.
But changing the company culture isn’t easy, especially when employees, senior leaders, and even a board member push back. Taking it upon herself to spark change, Carolyn looks to enlist the help of anyone willing to help build a peak performance culture.
Together with other dissidents of the status quo, Carolyn has to find a way to change the company culture from “default” to “peak performance”—no small feat.
In his book Match in the Root Cellar, Chris McGoff—culture guru and bestselling author of The PRIMES—allows you to journey along with Carolyn, a composite character based on real-life people, to learn and see how it’s up to everyone to work through the struggles and find a way to redefine company culture and achieve peak performance.
By the end of Carolyn’s story, you will be equipped to break down that default culture and build a culture of peak performance!
About the Author
CHRIS McGOFF has spent thirty-five years driving organizational change and transformation across the world. He has built and scaled companies. He sits on boards and provides venture funding to emerging companies. Chris has helped hundreds of organizations and tens of thousands of people thrive in the chaos of the modern business environment. Chris likes to say, “If you do something long enough, you eventually figure it out.” And he has. What makes Chris unique is how accessible his advice is. Chris offers understandable, actionable, and time-tested truths about leadership, organizational culture, and getting complicated things accomplished. People not only find success in applying Chris’s advice, but also find significance and personal fulfillment along the way. Chris’s charisma and ability to challenge the status quo with actionable advice has made him a sought-after speaker.
Chris’ latest company, The Clearing, Inc., provides vital change management services to organizational leaders. He lives in the Washington, DC area and enjoys spending time with his wife and six children and anything that draws him into nature.
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