Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (99U)

Success isn’t about being the best. It’s about always getting better.

Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.

With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.

Maximize Your Potential features contributions from: Teresa Amabile, Sunny Bates, Michael Bungay Stanier, David Burkus, John Caddell, Ben Casnocha, Jack Cheng, Jonathan Fields, Joshua Foer, Jocelyn K. Glei, Heidi Grant Halvorson, Frans Johansson, Steffen Landauer, Mark McGuinness, Cal Newport, Robert Safian, Michael Schwalbe, Tony Schwartz, Tina Seelig, and Scott H. Young. Plus, a foreword from Behance founder & CEO Scott Belsky.

99U is on a mission to provide the “missing curriculum” that every creative person and team needs to make ideas happen. 99U is part of Behance, a team devoted to empowering and connecting the creative world.

In this ongoing book series, 99U shares pragmatic, action-oriented insights that are designed to help you become a better manager of your ideas, your time, and your creative career. Dozens of thought-leaders and creatives have contributed to the series, including Seth Godin, Gretchen Rubin, Stefan Sagmeister, Tony Schwartz, Steven Pressfield, Scott Belsky, Leo Babauta, Tina Seelig, Joshua Foer, Teresa Amabile, Frans Johansson, and many more.

The series is edited by Jocelyn K. Glei, Director and Editor-in-Chief of 99U. Jocelyn oversees the 99u.com website―which has won two Webby Awards for “Best Cultural Blog”―and leads the curation and execution of the popular 99U Conference. Prior to joining 99U, Jocelyn was the global managing editor at the online media company Flavorpill. She is passionate about creating content-driven products that people love.